Who's up for a good franking?

When I pay for my groceries at the local Pathmark with a credit card, the cashier gives me a little computer printout of a slip to sign and thereby validate the purchase. Perhaps you've some experience paying for goods via credit as well. On that slip, somewhat below where I sign, are the words "Begin Franking Here." This really confused me, until I looked up the definition of the word franking, which mostly clears things up, but still, doesn't that sound just ridiculously dirty?

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